Friends 25th Anniversary Collaboration
role: copywriter and field producer partner: warner brothers and friends
For the 25th anniversary of one of the most popular television shows of all times, Friends went around the world to excite fans and celebrate their milestone. MGM Resorts was presented with the unique opportunity to create an immersive experience across the Brooklyn Bridge outside of New York-New York Casino. The social marketing department worked in conjunction with our partners at Warner Brothers to build anticipation and participate in the global celebration of the show.
From concepting the social media anticipation spots to live covering the event weekend, I was excited to be part of telling the story of this brand partnership.
Anticipation
Just Days Away
To build excitement for the fountain show and the immersive Friends experience, a series of social media posts were created to bring awareness and excitement to the drive-in market and the guests already in Las Vegas. I copy-wrote and concepted this piece as a simple but specific tie between Las Vegas and ‘Friends’.
Live Coverage
Working with my photographer, schedules were kept, celebrity appearances were attended and publicity release forms were collected.