Super Bowl Announcement

role: head social strategist client: las vegas convention and visitors authority

Las Vegas is the Greatest Arena on Earth. So what better place to host one of the greatest sporting events? On December 15 2021, Las Vegas was announced as the official host city for Super Bowl LVIII in February 2024. LVCVA, R&R Partners, Raiders, and the NFL partnered on the announcement, including a press event and multi-channel promotion of the announce.

As the head social strategist, I worked to ensure that the content being created could be optimized properly for the individual platforms and worked with a team of writers to create enticing social copy.

An announcement video was developed, called “Where Were You When,” showcasing some of the biggest sports moments in history and building to reveal the next big moment: the Super Bowl in Las Vegas. The video was pushed out on the @lvsuperbowlhc social channels and reshared on Visit Las Vegas’ channels.